Use cases
Same panel, different jobs
Whether you sell products, book appointments or manage client accounts, you use the same inbox. What changes is the flow you build.
The setups below are examples. You write the flows around your own questions.
Online shops
Most questions that land in your DMs are the same ones. When a flow handles those, your team spends its time on the conversations close to a sale.
- Answer the usual questions by keyword: shipping, returns, sizing, stock.
- Put buttons on campaign questions so the flow moves forward as the customer picks.
- Tag a conversation that is close to buying and hand it to an agent; the automation steps aside.
- Messages that arrive after hours do not go unanswered — the flow says when you will be back.
- Save product links and order tracking texts as saved replies.
Service businesses
Clinics, salons, studios, courses: most messages are about appointments and prices. The flow collects the details, a person makes the decision.
- The flow takes the appointment request, asks for what it needs and leaves the conversation to an agent.
- Send fixed answers — price, address, opening hours — in one tap.
- Tag every request so the contact card shows who wrote and why.
- During busy hours conversations go to whoever is actually working.
- Send a different greeting on the days you are closed.
Agencies
Managing client accounts from one place only works if the data never mixes. Each client sits in its own workspace and the team only sees its own work.
- A separate workspace per client: contacts, conversations and flows stay apart.
- Add a team member to one workspace only; they never see beyond the chats assigned to them.
- Copy a flow that worked for one client and adapt it with small edits.
- Try a flow in the simulator and show it to the client before it goes live.
- See how many conversations each flow started, workspace by workspace.
Personal brands
You do not have to keep up with every message. Leave the repeating questions to a flow and answer the rest in your own time.
- Tag and filter collaboration, price and order questions separately.
- Find the conversation you are looking for in the pile that arrives after a post.
- Turn the answers you repeat into saved replies instead of typing them again.
- Reply from your phone; the panel opens from the home screen like an app.
- When things grow, add one person — they only see the chats you assign.
Try your own setup
Open an account, connect a channel and start from the template closest to your business.
Businesses turning message traffic into sales
From boutiques to clinics, agencies to online shops — hundreds of teams reply to their customers in seconds with Merkuva.
“When does it ship?” was the question we got most. I put it in a flow, and now the inbox only has real order conversations in the morning.
Jumping between WhatsApp on my phone and Instagram on my laptop was exhausting. With both on one screen, nobody waits for a reply.
There are three of us and two people used to answer the same message. Assigning conversations ended that overlap.
We manage three client accounts from one panel. No more opening and closing a separate app for each one.
Replying at noon to a message that arrived at midnight felt bad. Now a short greeting goes out and people know when to expect us.
When someone asks for prices I send the product list with a saved reply — two seconds. We handle the rest by talking.
Let your messages sell while you sleep
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