Merkuva

Instagram automation

Turn every comment on Instagram into a sales opportunity

Answer post comments, story replies and DMs within seconds, with personalised messages.

Meta's official Instagram API • Your password is never stored with us

Turn every comment on Instagram into a sales opportunity

How does comment-to-DM work?

  1. 01

    Pick your post

    Choose the post the automation runs on, or all of them.

  2. 02

    Write the keyword

    Decide on words like “PRICE”, “INFO” or “CATALOGUE”.

  3. 03

    Prepare your message

    Add the DM text, links and buttons, and turn on the automatic comment reply.

Ready-made scenarios for Instagram

Price and stock

Send the product link and current stock to everyone who asks for a price.

Giveaways and campaigns

Check the entry conditions automatically and confirm to everyone who joins.

Appointment collection

A short flow that asks for a date and time — built for service businesses.

Launch list

Collect contact details from people interested in a new product.

Story reactions

Thank people who react to your story and share your special offer.

Ad comments

Answer the comments on your ad posts just as quickly.

Businesses turning message traffic into sales

From boutiques to clinics, agencies to online shops — hundreds of teams reply to their customers in seconds with Merkuva.

“When does it ship?” was the question we got most. I put it in a flow, and now the inbox only has real order conversations in the morning.
Elif KaradumanFounder · handmade jewellery brand
Jumping between WhatsApp on my phone and Instagram on my laptop was exhausting. With both on one screen, nobody waits for a reply.
Mert AkgünOwner · neighbourhood coffee shop
There are three of us and two people used to answer the same message. Assigning conversations ended that overlap.
Burcu ŞendilCustomer relations · home textile studio
We manage three client accounts from one panel. No more opening and closing a separate app for each one.
Onur DemirtaşCo-founder · small digital agency
Replying at noon to a message that arrived at midnight felt bad. Now a short greeting goes out and people know when to expect us.
Zeynep ArasOwner · handmade soap brand
When someone asks for prices I send the product list with a saved reply — two seconds. We handle the rest by talking.
Kaan ÖztürkSales · family-run spare parts business

About Instagram automation

Can I use it with a personal account?

The Instagram API only supports business and creator accounts. You can switch your account type for free in Instagram's settings.

Is there a daily message limit?

We work within the limits Meta sets. During busy campaigns sends are queued automatically so your account is not put at risk.

What is the 24-hour rule?

Instagram lets businesses write to a person within 24 hours of their last message. Merkuva follows that rule and shows the remaining time in the panel.

Let your messages sell while you sleep

Try every feature free for 14 days. Five-minute setup, no credit card.