Order is kept
Messages arriving back to back from the same person are processed in order. A message that arrives mid-step is queued, not dropped.
How it works
Four steps to set up
Connect the account, build the first flow, answer conversations as a team, then read the result in the records.
No server, no plugin, no code.
Setup steps
It can be done end to end in one sitting.
01
1. Connect
Connect your Instagram or WhatsApp account through Meta. Messages start landing in the panel from that moment.
02
2. Build a flow
Start from a template or draw on an empty canvas. Connect message, condition and button steps, and try it in the simulator before publishing.
03
3. Reply
Conversations the flow cannot resolve land in the inbox. Once an agent starts typing the automation steps aside until you hand it back.
04
4. Measure
How many runs a flow started, where a conversation stopped, which message failed. Read the records, fix the flow, publish a new version.
How the team works
You do not have to hand out conversations one by one. Pick the rule once and the panel distributes them. Everyone sees only their own load.
- New conversations are assigned by the rule you choose: evenly, a fixed person, or no assignment.
- An agent only sees the conversations assigned to them, their own hours and available days; they cannot open settings or someone else's chat.
- Owners and admins see every conversation, change assignments and set the rules.
- If someone leaves the team their conversations return to the pool and the fixed-assignment rule turns off.
What happens in the background
The parts that work even when you do not see them.
Reply window
The 24-hour rule on Instagram and WhatsApp is tracked. If the window is closed no send is attempted and the panel tells you why.
Retry
The reason a message could not be sent is written in the conversation, and you can retry in one tap.
Version safety
A run that started on one version finishes on it. Publishing a new version never breaks a conversation midway.
Frequently asked
Before you start setting up.
Do I need to know how to code?
No. You build flows by dragging. There is no server setup and no plugin.
How is the connection made?
Instagram and WhatsApp accounts are connected through Meta's own screens. You never type your password into the panel, and you can revoke access whenever you want.
Does WhatsApp connect too?
Yes, a WhatsApp Business account connects as well. The approval steps on Meta's side are guided inside the panel.
What happens outside working hours?
The flow keeps running. It can send a different message depending on the hour and day, or leave the conversation for when your team is back.
Does everyone on my team see everything?
No. An agent only sees the conversations assigned to them and their own schedule. Channel, billing and automation settings stay with owners and admins.
Build your first flow today
Open an account, connect a channel, start from a template. If you do not like it, unpublishing takes seconds.
Businesses turning message traffic into sales
From boutiques to clinics, agencies to online shops — hundreds of teams reply to their customers in seconds with Merkuva.
“When does it ship?” was the question we got most. I put it in a flow, and now the inbox only has real order conversations in the morning.
Jumping between WhatsApp on my phone and Instagram on my laptop was exhausting. With both on one screen, nobody waits for a reply.
There are three of us and two people used to answer the same message. Assigning conversations ended that overlap.
We manage three client accounts from one panel. No more opening and closing a separate app for each one.
Replying at noon to a message that arrived at midnight felt bad. Now a short greeting goes out and people know when to expect us.
When someone asks for prices I send the product list with a saved reply — two seconds. We handle the rest by talking.
Let your messages sell while you sleep
Try every feature free for 14 days. Five-minute setup, no credit card.