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Posts tagged #reporting

Guides on selling, automation and customer conversations on Instagram and WhatsApp.

September 19, 2026

How to measure DM response time: median, p90 and the out-of-hours split

“We reply in four minutes on average” is usually wrong. Which moment starts the clock, why the median beats the mean, and how to separate working hours from the rest.

measurement
response time
inbox
reporting
dm

September 9, 2026

Automation funnel metrics: which number tells you what

The number of people who entered a flow tells you nothing on its own. Step-by-step drop-off, handover rate and skipped out-of-window messages, read together, show where the flow jams.

measurement
funnel
automation
reporting
conversion

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